For more than 3 decades, the consultancy firm has been presided over by the journalist and political analyst specialised in Latin America, the Soviet Union, Russia and Eurasia, José Farinós Lefler.
Upon his return to Spain, he founded MCS in 1990 with a team made up exclusively of journalists, he has developed his activity for both national and international companies, bringing together in the MCS portfolio major brands such as Grupo Huarte, Aresbank, US.West, Menta, Grupo Auna, Orange, CBS Records, Betandwind, later Bwin, Media Markt, Grupo Planeta, Nestlé and BIC.
Pharmaceutical companies such as Lacer or Laboratorios Ferrer and social and cultural projects such as the Ordesa Foundation, the Royal Artistic Circle or the Spanish Association Against Cancer. In the institutional field, it has worked for Rehinhold, Grupo Editorial Metro, Skandinaviska Enskilda Banken, Eiffage, the European Union, the Government of Spain, the Generalitat de Catalunya, the Government of Andorra, with the development of its Constitution currently in force in the Principality, the Autonomous Community of Madrid, the Xunta de Galicia and the Diputación de Barcelona.
The consultancy firm, which specialises in the field of corporate communication, is expanding its services to adapt to new communication paradigms and the needs of companies, such as the creation three years ago of a Cybersecurity division, specialising in the most strategic areas in the world of networks. The pandemic has been a turning point in the relationship between companies and organisations and citizens, applying teleworking systems protected from undesirable attacks, but 1990 MCS has always been and will always be at the forefront of the news to offer the best solutions.